Intergration is the keyword here - taking all the good things Microsoft has in its pocket and put it all together is no simple feat>
Windows Phone 6.5
Windows Phone 6.5

the honeycomb upgrade from 6.1 was humble and it had reached its peak - the tiny icons and stylus requirements were getting phased out..capacitative touch screens are the 'in' thing.
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SilverLight

This was a good introduction and competition to Adobe's Flash which is reaching its proximity in things it can do. Microsoft experimented and used this platform for interactive menus, video, animation etc...and it clicked.
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Xbox Live

Xbox live on your Windows Phone....hmmm....you play on the xbox and earn points - lets get the same system of micro-games on the phone.
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Metro Design

the design which is easy to read/follow for anyone - simple smooth design, less color modification - like the airports and highway markers.
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Windows 7

The glass theme and simplistic design concepts. Microsoft would be porting the Metro UI over to Windows 8.
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Zune

Zune interface comes as a primary - it wasn't revolutionary - but it was unique.
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Microsoft Game Studios
the Studio's manufacturing xbox live games which are giving Android the run for quality gaming.
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Microsoft Game Studios

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Marketplace

was always there - the market wasnt used much eariler and now become mainstream for all shopping - xbox live, microsoft points, avatar goodies, apps, zune...et al
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Bing

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Microsoft TagReader
Microsoft very own 4 color combo bar code reader - stores links and info.
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